Heritage Hub safeguards 120 years of history, culture and expertize about the automotive business. Inaugurated on April 2nd of 2019, it’s the new house of the Heritage department and its activities, such as the Certification of Authenticity and Reloaded by Creators. And, of course, contains all the cars of their Lancia, Fiat and Abarth collections.
Before its inauguration, we produced a photographic shooting of the building – some of you might recognize it from our previous work – and two videos.
In the first video we retrace the ideas and fundamental steps that allowed the creation of such a marvellous space, through the narrating voices of Roberto Giolito and Gianfranco Gentile.
The second video was produced to be used as press release and is more descriptive of the space and collections. It was featured, along with the photo shoot, in prestitious Italian newspapers such as La Repubblica, La Stampa, Ansa, Quattroruote, Al Volante, Autoblog and many more.
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