Unveiling the Lancia Collection

Home  |  Unveiling the Lancia Collection

To celebrate the 110th anniversary of Lancia, FCA decided to show publicly, for the first time, the incredible private Lancia collection, which will soon become part of the new Lancia Museum. The video briefly narrates the story and philosophy of the brand, showing off some of its most precious pieces.

“Vintage cars have the virtue of telling us directly about the history of society. They reflect the events and conquests of their era. The Lancia collection is made up of a whole line of iconic products that have come to permanently represent the brand.”

— Roberto Giolito, Head of FCA Heritage

Client – FCA Heritage

Video, Cars, Documercial